Google Ads Pay-Per-Click PPC Management Agency Kent2024-06-05T15:17:26+01:00
Google Ads Kent

Google Ads Agency in Kent

It’s likely that people are looking online for your products or services right now! Don’t miss out, let us turn those searches into leads for your business. We can fully setup your Google Ads account and manage your ongoing advertising campaigns to ensure you’re getting the best return for your marketing budget.

Expert Google Ads Set Up

At Ginger Pixels, we are proud to have over 20 years of experience in creating effective Google advertising campaigns that deliver results for our clients. Whether you’re looking to increase website traffic, generate leads, or boost sales, you can trust Ginger Pixels to create a Google advertising campaign that delivers real, tangible results for your business.

Low Management Fee

Google Ads management is available for all budgets, whether big or small. Professional management of your Google Ads campaigns can help you maximise your advertising spend and get the best possible return on investment.

Monthly Reporting

Our monthly report provides a comprehensive overview of your campaign’s performance, including key metrics such as click-through rates, conversion rates, and cost per conversion. At Ginger Pixels, we are dedicated to delivering measurable results and helping our clients succeed in the competitive world of online advertising.

Affordable Google Ads Set Up & Management Packages

Our company offers affordable packages for both the set up and management of Google Ads campaigns. Whether you’re a small business with a limited budget or a larger enterprise looking to optimise your advertising spend, we have a package that will meet your needs.

Solo Plan

£49monthly
  • For just £199, you’ll receive initial set-up for your Google Ads account, advertising campaign creation, and the discovery process to ensure your campaign targets the right audience effectively.
  • ✓ Dedicated Google Ads Specialist
  • ✓ Single Campaign
  • ✓ One Advert
  • ✓ Telephone, Email, Zoom Support
  • ✓ Monthly Report
  • ✓ Cancel Anytime
  • ⓘ Ideal for a small business looking to advertise online and generate local leads.
Let’s talk

Enterprise Plan

£149monthly
  • For just £299, you’ll receive initial set-up for your Google Ads account, advertising campaign creation, and the discovery process to ensure your campaign targets the right audience effectively.
  • ✓ Dedicated Google Ads Specialist
  • ✓ 5 Campaigns
  • ✓ Multiple Adverts
  • ✓ Telephone, Email, Zoom Support
  • ✓ Monthly Report
  • ✓ Cancel Anytime
  • ⓘ Ideal for a business looking to advertise more than one service online and generate leads.
Let’s talk

Megaphone Plan

£199monthly
  • For just £499, you’ll receive initial set-up for your Google Ads account, advertising campaign creation, and the discovery process to ensure your campaign targets the right audience effectively.
  • ✓ Dedicated Google Ads Specialist
  • ✓ Multiple Campaigns
  • ✓ Multiple Adverts
  • ✓ Telephone, Email, Zoom Support
  • ✓ Monthly Report
  • ✓ Cancel Anytime
  • ⓘ Ideal for businesses spending more than £2K per month on their Google advertising
Let’s talk

Shopping Plan

£199monthly
  • For just £499, you’ll receive initial set-up for your Google Ads account, advertising campaign creation, and the discovery process to ensure your campaign targets the right audience effectively.
  • ✓ Dedicated Google Ads Specialist
  • ✓ Multiple Campaigns
  • ✓ Multiple Adverts
  • ✓ Telephone, Email, Zoom Support
  • ✓ Monthly Report
  • ✓ Cancel Anytime
  • ⓘ Ideal for businesses looking to sell their products online via Google Shopping.
Let’s talk

FAQ’s

Google Ads is an online advertising platform that allows businesses to create and display ads to people who are searching for products or services similar to what they offer on Google Search or other websites.

There are several reasons why businesses use Google Ads:

  1. Reach: Google Ads allows you to reach potential customers who are actively searching for products or services related to your business. This means you can connect with people who are already interested in what you have to offer.
  2. Control: With Google Ads, you have complete control over your ad campaign. You can choose your target audience, budget, ad format, and more. This allows you to create a campaign that fits your specific business goals and needs.
  3. Flexibility: Google Ads is highly flexible, which means you can make changes to your campaign as needed. You can adjust your budget, keywords, ad copy, and more in real-time, based on the performance of your campaign.
  4. Measurable results: Google Ads provides detailed analytics that allow you to track the performance of your ad campaign. You can see how many people clicked on your ads, how many conversions you received, and how much revenue your campaign generated. This makes it easy to measure your return on investment (ROI) and make data-driven decisions to optimise your campaign.
  5. Cost-effective: With Google Ads, you only pay when someone clicks on your ad. This means you can set a budget that works for your business and only pay for the clicks you receive. Additionally, you can adjust your bids to ensure you’re getting the most value from your advertising spend.

At Ginger Pixels, we believe that Google Ads is an effective way to reach your target audience and drive business growth. Our Google Ads experts can help you create a custom campaign that delivers results for your business.

The cost of advertising on Google varies based on factors such as your industry, geographic location, and target audience. Google Ads operates on a pay-per-click model, which means you only pay when someone clicks on your ad.

We will work with you to determine an appropriate budget based on your business goals, industry, and target audience to achieve the best possible return on investment.

Any business can benefit from Google Ads, as long as there’s an audience searching for relevant products or services. However, we find that businesses with high-profit margins and a high customer lifetime value tend to benefit the most from Google Ads. We can discuss this further in our initial consultation to determine if Google Ads is the right fit for your business.

Here are a few tips and insights on how we get your Google Ads to rank #1:

  1. Use relevant keywords.

When we create your Google Ads campaigns, we choose keywords that are relevant to your business and the products or services you offer. When you use relevant keywords, your ads will be more likely to show up when people search for those terms.

  1. Set a competitive budget.

Google Ads is an auction-based platform, so the amount you’re willing to spend per click will determine how likely your ad is to show up.

  1. Write effective ad copy.

Your ad copy is the text that people will see when your ad appears. It’s important to make sure your ad copy is clear, concise, and persuasive. At Ginger Pixels, we like to highlight the benefits of your products or services and encourage people to click on your ad.

  1. Target the right audience.

When we create your Google Ads campaigns, we choose the audience you want to target. You can target people based on their location, interests, and demographics. By targeting the right audience, you’ll make sure your ads are seen by people who are likely to be interested in what you have to offer.

  1. Monitor your results and make adjustments as needed.

Once we’ve launched your Google Ads campaigns, it’s important to monitor your results and make adjustments as needed. You can use the Google Ads platform to track your clicks, impressions, and conversions. By tracking your results, you can see what’s working and what’s not. We can then make adjustments to your campaigns to improve your results.

By working with an experienced Google Ads company you can increase your chances of getting your Google Ads to rank #1 and start generating leads and customers for your business.

If you have any questions, please don’t hesitate to contact us. We’re always happy to help!

There are many different types of Google Ads, each with its own unique purpose. Some of the most common types of Google Ads include:

  • Search ads: These are the ads that appear at the top of the search results page when you search for something on Google. Search ads are text-based and can be highly effective in reaching people who are actively looking for products or services that you offer.
  • Display ads: These are the ads that appear on websites other than Google. Display ads can be image-based or text-based, and they can target people based on their interests or demographics.
  • Video ads: These are the ads that play before, during, or after videos on YouTube or other websites. Video ads can be a great way to reach people who are already engaged in watching videos, and they can help you to build brand awareness and generate leads.
  • Shopping ads: These are the ads that appear when people search for products on Google Shopping. Shopping ads are product-specific and can be a great way to reach people who are actively looking for products that you offer.
  • App promotion ads: These are the ads that promote your app on Google Play or the App Store. App promotion ads can help you to increase downloads of your app and generate revenue.

These are just a few of the many different types of Google Ads that are available. The type of ad that is right for you will depend on your specific business goals and budget. If you are not sure where to start, you can always contact us here at Ginger Pixels for expert help.

At Ginger Pixels, we measure the success of a Google Ads campaign based on several metrics, including click-through rates, conversion rates, cost per click, and return on advertising spend. We also analyse the data to identify areas of improvement and optimise the campaign accordingly.

It can take anywhere from a few hours to a few days for your Google Ads to start appearing. The amount of time it takes depends on a number of factors, including:

  • The type of ad you’re running
  • The keywords you’re targeting
  • The competitiveness of your keywords
  • The budget you’re spending

If you’re running a search ad, your ad will typically start appearing within a few hours of launching your campaign. However, it may take longer for your ad to start appearing if you’re targeting a competitive keyword or if you’re not spending a lot of money on your campaign.

To improve your chances of getting your ads to appear as quickly as possible we recommend including the following in your campaign strategy…

  • Use relevant keywords
  • Set a competitive budget
  • Write effective ad copy
  • Target the right audience
  • Monitor your results and make adjustments as needed

Yes, you can manage your own Google Ads campaign. However, managing a successful campaign requires knowledge and experience in the platform, as well as time and resources to continually optimise the campaign. At Ginger Pixels, we are Google Ads experts who stay up-to-date with the latest industry trends and best practices to deliver the best results for your business.

It varies depending on your industry, target audience, and campaign goals. In general, we recommend giving a Google Ads campaign at least 3 months to see significant results. However, we continually monitor the campaign and make adjustments along the way to optimise for the best possible results.

Great question! Google Adwords (now known as Google Ads) and SEO (Search Engine Optimisation) are two different strategies used for driving traffic to a website. Here’s how they differ:

Google Ads is a paid advertising platform that allows businesses to bid on keywords related to their products or services. When someone searches for those keywords on Google, the business’s ads may appear at the top of the search results, above the organic (unpaid) listings. Advertisers only pay when someone clicks on their ad, which is why this is often referred to as pay-per-click (PPC) advertising.

SEO, on the other hand, is the practice of optimising a website to appear as high as possible in the organic search results for specific keywords. This is done through a combination of on-page optimisation (e.g., optimising content, meta tags, and URLs) and off-page optimisation (e.g., link building and social media marketing). Unlike Google Ads, SEO is a long-term strategy that takes time to show results.

The main difference between Google Ads and SEO is that Google Ads is a paid advertising platform, while SEO is an organic strategy that doesn’t involve paying for clicks. Additionally, Google Ads can provide immediate results, while SEO is a long-term strategy that requires patience and persistence. Another key difference is that Google Ads allows businesses to target specific keywords and audiences with precision, while SEO targets a broader range of keywords and aims to improve a website’s overall authority and relevance.

At Ginger Pixels, we believe that both Google Ads and SEO can be effective strategies for driving traffic to a website. We work with our clients to develop a comprehensive digital marketing plan that may include both paid and organic strategies to achieve their business goals.

Setting up a Google Ads campaign involves several steps, and we at Ginger Pixels can help you every step of the way. Here’s what’s involved:

  1. Define your goals: The first step is to define your campaign goals. What do you want to achieve with your advertising? Are you looking to drive sales, generate leads, or increase brand awareness? Understanding your goals is crucial to creating a successful campaign.
  2. Keyword research: Once you have defined your goals, the next step is to conduct keyword research. This involves identifying the keywords and phrases that your potential customers are searching for when looking for products or services like yours.
  3. Campaign structure: Once you have your keywords, it’s time to structure your campaign. This involves creating ad groups and campaigns that target specific keywords and audiences.
  4. Ad creation: The next step is to create your ads. This involves crafting ad copy that is relevant, compelling, and targeted to your audience.
  5. Set your budget: You can choose to set a daily or monthly budget for your campaign. You’ll also need to set your bids, which determine how much you’re willing to pay for each click on your ad.
  6. Launch your campaign: Once you have set up your campaign, it’s time to launch it. You’ll be able to track the performance of your campaign using Google Ads’ analytics tools.
  7. Optimise your campaign: Finally, it’s important to continually optimise your campaign to improve its performance. This involves making adjustments to your ad copy, targeting, and bidding strategies based on the data you collect.

At Ginger Pixels, we are Google Ads experts who can help you with every step of setting up a successful Google Ads campaign. From defining your goals to launching your campaign and optimising it for the best results, we can help you achieve your business goals through effective advertising.

There are several reasons why you might want to consider hiring an agency like Ginger Pixels to manage your Google Ads account:

  1. Expertise: Google Ads is a complex platform with many different features and settings. An agency with experience managing Google Ads accounts can help you navigate the platform, optimise your campaigns, and achieve the best possible results.
  2. Time Savings: Managing a Google Ads account can be time-consuming, especially if you’re new to the platform. An agency can take on this responsibility for you, freeing up your time to focus on other aspects of your business.
  3. Cost Savings: A poorly managed Google Ads campaign can quickly eat up your advertising budget without producing the desired results. An agency can help you avoid costly mistakes and optimise your campaign to get the most value for your advertising spend.
  4. Access to Tools and Resources: Google Ads agencies have access to a range of tools and resources that can help them manage and optimise your campaigns more effectively. This includes analytics tools, ad creation tools, and access to beta testing programs for new features and ad formats.
  5. Scalability: As your business grows, your advertising needs may change. An agency can help you scale your Google Ads campaigns to meet your changing needs and business goals.

At Ginger Pixels, we are Google Ads experts who can help you achieve the best possible results from your advertising campaigns. From campaign setup and management to ongoing optimisation and performance reporting, we can help you achieve your business goals through effective advertising.

Managing and optimising a Google Ads campaign each month is crucial for achieving the best results. Here are a few reasons why:

  1. Stay Competitive: The digital advertising landscape is constantly changing, with new competitors entering the market and new ad formats and targeting options becoming available. By managing and optimising your campaign each month, you can stay on top of these changes and remain competitive.
  2. Improve Performance: By analysing your campaign data each month, you can identify areas that need improvement and make adjustments to your targeting, bidding, and ad copy to improve your performance. This can help you achieve a higher click-through rate, a lower cost per click, and more conversions.
  3. Refine Your Targeting: As your campaign runs, you’ll gain valuable insights into the demographics, interests, and behaviours of your target audience. By analysing this data each month, you can refine your targeting to focus on the people most likely to convert.
  4. Control Costs: Google Ads allows you to set a budget for your campaign, but without ongoing management and optimisation, you could end up overspending or wasting your advertising budget. By monitoring your campaign each month, you can make adjustments to your bidding and targeting to ensure that you’re getting the most value for your advertising spend.
  5. Stay Relevant: Finally, by managing and optimising your campaign each month, you can ensure that your ads are relevant to your target audience and up-to-date with the latest ad formats and trends. This can help you maintain a strong brand image and drive more traffic to your website.

At Ginger Pixels, we believe that ongoing management and optimisation are essential for achieving the best results from your Google Ads campaign. That’s why we offer monthly campaign management and optimisation services to help our clients stay ahead of the competition and achieve their business goals.

Google AdWords (now known as Google Ads) and Google AdWords Express are both advertising platforms provided by Google, but they offer different levels of control and customisation.

Google AdWords (Google Ads): Google AdWords, now known as Google Ads, is a comprehensive and robust advertising platform that provides advertisers with extensive control over their campaigns. With Google Ads, you have access to a wide range of features and options to create and manage highly targeted advertising campaigns. Key features of Google Ads include:

  • Ad creation: You can create customised text ads, image ads, video ads, and interactive ads using various ad formats.
  • Keyword targeting: You can select specific keywords related to your business or industry to trigger your ads when users search for those keywords on Google.
  • Ad extensions: You can add extensions to your ads, such as site links, call buttons, location information, and more, to enhance your ad’s visibility and functionality.
  • Ad placement control: You have control over where your ads appear, such as search results pages, websites within the Google Display Network, YouTube, and partner websites.
  • Bidding and budgeting: You can set your bids for keywords, choose different bidding strategies, and allocate your budget based on your advertising goals.
  • Detailed targeting: You can narrow down your audience by factors like location, demographics, interests, and device types.

Google AdWords Express: Google AdWords Express is a simplified version of Google Ads, designed for small businesses or advertisers with limited time or experience in managing online advertising campaigns. It streamlines the process of creating and managing ads by automating several aspects. Key features of Google AdWords Express include:

  • Simplified setup: AdWords Express provides a quick and easy setup process, requiring minimal input from the advertiser.
  • Automated targeting: AdWords Express uses automated targeting to determine where and when your ads are shown based on the information provided about your business.
  • Ad creation: AdWords Express generates ads based on the information from your business listing, such as the description, phone number, and website.
  • Budget control: You can set a monthly budget for your advertising campaigns, and Google manages your spending to maximise visibility within that budget.
  • Limited customisation: AdWords Express offers limited options for customisation compared to Google Ads, as it focuses on simplifying the process for advertisers.

In summary, Google AdWords (Google Ads) is a comprehensive advertising platform with advanced features and customisation options, while Google AdWords Express is a simplified version that offers automated targeting and streamlined setup for small businesses or advertisers with limited resources or expertise.

At Ginger Pixels, we prioritise the Google Ads platform as our preferred choice for clients. We believe in harnessing the power of customised and tailored advertising solutions to meet the unique needs of our clients. By leveraging the comprehensive features and flexibility offered by Google Ads, we strive to deliver targeted and effective ad campaigns that yield optimal results for our clients’ businesses.

We understand that not seeing desired results from previous Google Ads campaigns can be discouraging. Several factors could contribute to this outcome. Let’s explore a few common reasons:

  • Inadequate campaign setup: Effective Google Ads campaigns require careful planning and strategic execution. It’s crucial to conduct thorough keyword research, create compelling ad copy, and optimise your campaign settings to align with your target audience. A lack of expertise in campaign setup may result in ads not reaching the right audience or failing to generate leads.
  • Insufficient keyword targeting: Selecting the right keywords is a crucial aspect of Google Ads success. If your previous campaigns didn’t yield leads, it’s possible that your keyword selection was too broad, highly competitive, or irrelevant to your target audience. Effective keyword research and continuous refinement are necessary to optimise your campaign’s performance and attract qualified leads.
  • Poor ad quality or relevancy: Your ad quality and relevancy greatly impact its visibility and effectiveness. If your ads were not compelling or failed to address the needs and expectations of potential customers, they may not have generated the desired response. Crafting engaging ad copy, utilising relevant ad extensions, and aligning your ads with your landing page experience can significantly improve lead generation.
  • Inefficient targeting settings: Accurate targeting is essential to ensure your ads reach the right people. If your previous campaigns didn’t generate leads, it’s possible that your targeting settings were too broad or lacked specificity. Refining your targeting parameters based on demographics, geographic locations, interests, or devices can help you reach a more relevant audience and increase the likelihood of generating leads.
  • Inadequate tracking and optimisation: Effective Google Ads campaigns require constant monitoring and optimisation. Without proper tracking and analysis of campaign performance, it becomes challenging to identify underperforming keywords, ads, or landing pages. Regular monitoring, A/B testing, and data-driven optimisations are essential to improve your campaign’s success over time.

At Ginger Pixels, we specialise in managing Google Ads campaigns for our clients. Our experienced team understands the intricacies of campaign setup, targeting, ad creation, and ongoing optimisation. By leveraging our expertise, we can help identify the specific areas that hindered your previous campaigns and develop tailored strategies to maximise lead generation and drive meaningful results for your business.

It’s important to note that Google Ads is a dynamic advertising platform, and its success relies on continuous improvements and adaptations. With our proactive approach and data-driven optimisations, we aim to deliver campaigns that generate high-quality leads, increase conversions, and maximise your return on investment.

Feel free to reach out to us for a personalized consultation, where we can discuss your past experiences and outline a tailored plan to achieve your advertising goals effectively.

What Our Clients Say

Chris is an absolute professional who is talented and provides first class customer service ! Effective listening in order to deliver creative and effective services. A fabulous re build of our website ! Recommend Chris !

Karen Daly - Gherabi - Managing Director, The Springboard Consultancy

Ginger pixels have managed my ppc and seo for over a year now and this has helped me grow my online visability enormously leading to severeal comissions for my work. I would recommend you give them a call if you think you’re not getting enough from your existing online marketing.

Neil Thomas - Bespoke Kentish Furniture Maker, The Little Woodshed

Chris is without doubt the hardest working and genuinely nice marketeer I’ve ever had the pleasure of working with. The continued success of Ginger Pixels is testament to his refreshingly honest approach to client management and his broad range of digital media skills. I’ve worked with Chris on and off for the past 10 years and am yet to see a project where he was unable to demonstrate the value added by his involvement with the project.

Nick Stiles - Senior Operations Manager, Royal Mail

I was introduced to Chris through a mutual contact and found him instantly approachable, helpful and straightforward. He is incredibly easy to work with and doesn’t use any of the usual baffling “lingo” of tech web developers, instead spending time with the client using real life comparisons and useful analogies to explain why we are developing their site a certain way. His subscription business model is refreshing and easier for SMEs to work with. We have now worked successfully on a mix of four UK & international projects together and I look forward to there being more in the future!

Becky Walsh - Marketing Consultant

At Eurotech we all love Ginger Pixels……. in the past we have used so many so-called professionals and without any success. When we appointed Ginger Pixels, their main man Chris responded well to our needs and re-designed our website, making our company look so professional online. Their owner, Chris Corfield is such an engaging person and is both pro-active with ideas, but will also listen to your ideas to create the perfect marketing solution. Without a doubt, Ginger Pixels has greatly helped the success of our company, Eurotech Security Systems Ltd.

Peter J Alligan - Managing Director, Eurotech Security Systems

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