At Ginger Pixels, transparency isn’t just a buzzword – it’s our promise to you. We’re here to break down the complexities of SEO, keep you informed every step of the way, and ultimately help you achieve your online goals.
Consultation and Strategy: We offer personalised consultations to understand your business needs and develop a tailored SEO strategy.
Web Site Audit: A comprehensive review of your website’s current performance, identifying areas for improvement and optimisation.
Google Analytics Setup: Implementing Google Analytics to track website traffic, user behavior, and other important metrics.
Google Search Console Set-Up: Setting up Google Search Console to monitor website performance, troubleshoot issues, and optimise search visibility.
Google Business Profile: Optimising your Google Business Profile to enhance local search visibility and attract more customers.
Keyword Research and Analysis: Identifying relevant keywords for your business niche and analysing their search volume, competition, and potential.
Website Content Review: Evaluating your website content for quality, relevance, and SEO effectiveness.
On-Page Optimisation: Optimising individual web pages to improve their search engine rankings and attract more organic traffic.
Title Tags & Meta Descriptions: Crafting compelling title tags and meta descriptions to enhance click-through rates and improve search visibility.
Image Optimisation: Enhancing images on your website for faster loading times and Alt tag (provides a text alternative to describe the content of an image) optimisation ensures accessibility and boosts SEO.
Scanability: The ease with which users can quickly scan and understand the content of a webpage. It involves using clear headings, bullet points, and concise paragraphs to make information easily digestible for users who may be skimming through the content rather than reading it in detail.
Location-based Keywords and Map: Incorporating location-based keywords and a map on your website helps improve local search visibility. By strategically integrating keywords that reflect your business’s location and embedding a map showing your physical address, you can enhance your website’s relevance for local searches and make it easier for potential customers to find your business.
Contact CTA: A Contact Call-to-Action (CTA) prompts visitors to take action by contacting your business. This could include a button or link inviting users to call, email, or fill out a contact form. A well-placed and compelling contact CTA encourages user engagement and facilitates communication between your business and potential customers.
Anchor Text Diversity: Anchor text diversity refers to using a variety of descriptive and relevant text for hyperlinks within your content. Instead of using the same anchor text repeatedly, diversifying anchor text helps improve user experience and SEO. It also allows search engines to better understand the context of linked pages.
Social Media Platform Links: Including links to your social media profiles on your website allows visitors to connect with your business across various platforms. These links can be placed in the header, footer, or within the content. By linking to social media, you encourage engagement and expand your online presence.
Optimised Website Menu: An optimised website menu provides clear and intuitive navigation for users to easily find the information they’re looking for. It should be well-organized, with logical categories and subcategories, and may include dropdown menus for deeper navigation. An optimised menu improves user experience and helps search engines understand the structure of your site.
404 Error Page Test: A 404 error page is displayed when a user attempts to access a page that doesn’t exist on your website. It’s important to customise your 404 error page to provide helpful information, such as suggesting navigation options or providing a search bar. A well-designed 404 page can prevent users from abandoning your site and help them find the content they’re looking for.
Site Speed Test: A site speed test evaluates how quickly your website loads and identifies areas for improvement. Fast-loading websites provide a better user experience, reduce bounce rates, and may rank higher in search engine results. By regularly testing and optimising your site’s speed, you can ensure optimal performance for visitors.
Content Creation: Developing high-quality, SEO-friendly content that resonates with your target audience and drives engagement.
Duplicate Content Analysis: Identifying and resolving duplicate content issues that could harm your website’s search rankings.
Internal Links Audit: An internal links audit is a process of evaluating and optimising the internal linking structure within a website.
Initial External Link Analysis: Evaluating your website’s backlink profile to identify strengths, weaknesses, and opportunities for improvement.
Link Building: Attracting high-quality backlinks from relative and authoritative websites to improve your website’s authority and search rankings.
Technical SEO: Addressing technical aspects of your website to ensure it is optimised for search engines and user experience.
Website Sitemap: Creating and maintaining a sitemap to help search engines crawl and index your website more efficiently.
XML Sitemap Submission: Generating an XML sitemap and submitting it to search engines for better crawling and indexing.
Website Usability Testing: Conducting tests to ensure that your website is user-friendly and provides a positive experience for visitors.
Conversion Rate Optimisation: Improving the percentage of website visitors who take desired actions, such as making a purchase or filling out a form.
Competitor Analysis: Analysing competitors’ strategies and performance to identify opportunities and stay ahead in the market.
Algorithm Update Monitoring: Keeping track of search engine algorithm updates and adjusting your SEO strategy accordingly.
Performance Monitoring: Monitoring website performance metrics to track progress and identify areas for improvement.
Monthly Report: Providing detailed reports on SEO performance, including key metrics, accomplishments, and next steps.
Terms and conditions
While Ginger Pixels is committed to diligently optimising the website to enhance its overall search engine optimisation (SEO) health, it is important to note that we do not have direct control over search engine algorithms or results. We will employ best practices and industry-standard techniques to improve the website’s visibility and performance on search engines. However, Ginger Pixels cannot guarantee specific outcomes or be held accountable for any positive or negative changes in current search engine rankings. Search engine algorithms are dynamic and can change, affecting rankings despite our efforts. We will continuously monitor and adapt our strategies to align with evolving SEO trends, but ultimate control lies with the search engines. By engaging our SEO services, you acknowledge and understand that while we strive for optimal results, we cannot guarantee specific rankings, and any changes in search engine rankings are beyond our direct influence. Clients engaging our SEO services acknowledge and understand that fluctuations in search engine rankings are inherent and may occur due to various factors beyond our control. By choosing our services, you agree that Ginger Pixels is not financially responsible for any consequences arising from shifts in search engine results, and any decisions or investments based on SEO outcomes are at the client’s own risk.
